Housing Giant Berkeley Prioritizes Profits Over People Amid Economic Instability
Amidst the Iran war's economic fallout, Berkeley Group's decision to halt land acquisition and hiring exacerbates the UK's affordable housing crisis and threatens workers' livelihoods.

Berkeley Group's announcement to halt new land acquisition and freeze hiring reveals a troubling trend: prioritizing corporate profits over social responsibility during times of economic instability. The London-focused housebuilder's decision, citing geopolitical tensions and reduced potential for interest rate cuts, will undoubtedly worsen the UK's already dire affordable housing crisis and leave thousands of workers facing an uncertain future.
While Berkeley anticipates pre-tax profits exceeding £1.4 billion between 2027 and 2030, this financial security comes at the expense of addressing the urgent need for affordable housing. The company's decision to prioritize profit margins over expanding housing supply demonstrates a disconnect from the needs of ordinary citizens struggling to find secure and affordable homes.
The current crisis also exposes the failures of government policy in supporting affordable housing development. While the UK government sets ambitious targets for new housing, it has not adequately addressed the challenges faced by developers, such as rising costs and regulatory burdens, which disproportionately impact affordable housing projects.
The company blames the halt of new land buying on a “continuous increase in the tax and regulatory burden on residential development” yet this neglects to consider that these regulations are implemented to ensure safe and sustainable housing for communities; regulations that developers should be adhering to. Building safety regulations, such as those introduced after the Grenfell Tower tragedy, are crucial for protecting residents and should not be viewed as mere inconveniences to profit margins.
The war in Iran is being used as a scapegoat for economic troubles that predate the conflict. Decades of neoliberal policies and a failure to invest in social housing have left the UK vulnerable to economic shocks. The focus on market-driven solutions has consistently failed to address the root causes of the housing crisis.
Furthermore, the impact on workers cannot be ignored. Berkeley, which employs over 2,500 people, is implementing a hiring freeze and employing fewer subcontractors. This decision will have ripple effects throughout the construction industry, leading to job losses and economic hardship for countless families. The company's claim that it will slow down construction to match market demand does little to alleviate the immediate anxiety and uncertainty faced by its workforce.


